IKEA to sell renewable energy in Sweden
IKEA, the world's biggest furniture brand, will start selling renewable energy to households in Sweden in September.
"We want to make electricity from sustainable sources more accessible and affordable for all," the company said in a statement.
Households would be able to buy “affordable” renewable electricity from solar and wind; nonetheless track their usage through an app.
"It will contribute indirectly (to the target). The link is that our customers' use of our products account for around 20% of IKEA's total climate footprint - from appliances, lighting and electronics such as speakers and so on,” said Jonas Carlehed, head of sustainability at IKEA Sweden, to Reuters.
Ingka, which is the owner of IKEA, will partner with Svea Solar, which produces solar panels for IKEA, who will buy the electricity on the Nordic power exchange, Nord Pool, then will and it without surcharge.
Households will pay a monthly fee plus a variable rate, said the company.
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