ADNOC Distribution embraces AI to transform the customer experience

In our next exclusive studio interview at ADIPEC 2024, Chiranjib Sengupta sat down with Athmane Benzerroug, Chief Strategy, Transformation & Sustainability Officer of ADNOC Distribution, to discuss how the company is leveraging its 20+ AI-driven initiatives and digital technology to transform the value chain and enhance the customer experience. Athmane explained how AI is core to ADNOC Distribution’s strategy with a focus on driving top line growth and cost efficiency while reimagining the customer experience. He also highlighted ADNOC Distribution’s recent robust financial performance, headlined by record nine-month results driven by the highest volume of sales ever, a double-digit growth in retail gross profit margin, and the highest convenience store conversion.