Eaton opens new customer experience centre in Dubai

HE Saeed Mohammed Al Tayer, MD&CEO of Dubai Electricity and Water Authority (DEWA), inaugurated Eaton’s new Customer Experience Centre (CEC) in National Industries Park, Jebel Ali, Dubai.

The opening ceremony was attended by HE Dr. Mohammed Al Zarooni, Chairman of Dubai Integrated Economic Zone Authority (DIEZ), and Abdulla Bin Damithan, CEO & Managing Director, DP World UAE, in addition to Eaton’s senior leaders in Europe and Middle East. Also, in attendance was Frank Joseph, Commercial Counselor of the Consulate General of the United States of America in Dubai.

HE Saeed Al Tayer congratulated Eaton on the opening of the customer experience centre. Al Tayer highlighted the role Eaton has played in the UAE, helping customers in power management through smart solutions, in addition to its investments towards sustainability.

HE Saeed Mohammed Al Tayer, MD & CEO of Dubai Electricity and Water Authority (DEWA), said, “I am pleased to be here to inaugurate Eaton Middle East’s Customer Experience Centre (CEC), the first innovation centre by Eaton outside Europe and USA, and I congratulate you on this significant achievement. This new state of the art facility is a qualitative addition in this field and will allow Eaton to provide its customers with a wide range of in-person and virtual training resources on a variety of topics, including design, technology and best practice for power applications. DEWA is committed to promoting sustainability and digital transformation in the UAE and the region and recognizes that Eaton’s investment is a positive step in this direction.”

“Dubai has adopted a transparent economic policy that has fostered a strong international reputation. This has encouraged global businesses to use Dubai as a base for regional and international operations. As Dubai and the UAE introduce innovative legislation to enhance competitiveness on a global level, we are witnessing a growing number of companies having a Middle Eastern presence,” added Al Tayer.

Abdulla Bin Damithan, highlighted Eaton as one of the success stories of DP World’s National Industries Park and the strategic role they have played in promoting the industrial district.

Abdulla Bin Damithan, CEO & Managing Director, DP World UAE said: “As smart trade enablers, we believe in reducing carbon footprint and increasing efficiency at every step of the supply chain. The launch of Eaton's Customer Experience Centre is a testament to the UAE's ambition to increase its target for power generation from clean energy to 30 per cent by 2030, and highlights the commitment of DP World and the National Industries Park to supporting the growth of innovative businesses like Eaton to harness Fourth Industrial Revolution solutions for a reliable, efficient, safe use of energy. We look forward to witnessing the company grow in its mission and continue to find DP World as its trusted partner for driving energy transformation.”

The new facility will serve as a centre of excellence for Eaton to showcase, train and demonstrate Eaton’s products and integrated solutions for industry professionals, end-users and consultants. It will represent an enabler for customers to accelerate the adoption of digital power management solutions in their business. The facility is a state-of-the art feature-ready experience centre that will enable both theoretical and practical training for different types of technologies supporting customers to achieve their sustainability, energy transition and digital transformation targets.

In his speech, Ashraf Yehia, Managing Director, Eaton Middle East, stated: “The CEC is a reiteration of Eaton’s continued and deep commitment to the UAE. It is not only an important growth market for the company but also a regional technology hub for the Middle East. The establishment of this centre is in line with Eaton’s commitment to achieving global technology leadership through its focus on innovation and helping our customers address the most critical power management challenges. We deliver technologies that help our customers across the region manage power more efficiently, sustainably and safely.”

“Eaton Middle East is targeting the next-generation of Emirati power management experts and closing the power industry gap with hands-on education, training and industry programs which will give them not only the theory but also the practical experience,” added Yehia.

The customer experience centre showcases several products from smart power management and industrial control, critical power systems, power quality, life safety, oil & gas and utility applications. Customers from across the region will also benefit from hands-on training with products in a true application and address knowledge gaps through training designed for seasoned and new engineers.