Key results
895
leads generated
499
webinar attendees
55%
attendee conversion rate
3.0
engagement score
44 minutes
average webinar view time
19,827+
social impressions
294,000+
professionals reached through email
Overview
As the industrial metaverse continues to reshape the energy sector, Siemens prepared to introduce a new product designed to improve how organisations design, manufacture and interact with physical infrastructure. However, they faced a key challenge: they were not effectively communicating the product’s capabilities to the market.
They needed support to clearly convey its value, raise awareness among the right audience and generate qualified leads to strengthen their position in the energy sector.
Our solution
To bring Siemens vision to life, our team executed a comprehensive digital campaign centred around an online webinar for C-suite executives, business leaders and key energy sector stakeholders. Here is how we engaged decision-makers driving the next wave of innovation:
- End-to-end webinar execution: Managed planning, speaker coordination, hosting and audience engagement.
- Targeted outreach: Leveraged our industry database to reach high-value professionals across the energy sector.
- Lead generation and analytics: Post-webinar captured qualified leads and delivered detailed insights into audience behaviour and interest to the company.
Results
Featuring two of Siemens key voices - John Nixon, Vice President Global Strategy (Energy, Chemicals & Infrastructure) and Ruan van der Merwe, Portfolio Development Executive - the session delivered valuable insights that sparked an engaging, informative dialogue and resonated deeply with a global energy audience.
Here is a breakdown of the outcomes:
- 55% of registered attended the webinar: The campaign showed excellent alignment between messaging and audience needs.
- 44 minutes average view time: Attendees remained highly engaged in the webinar, reflecting the relevance and value of the content shared.
- 19,827+ campaign impressions: The campaign achieved substantial visibility with over 19,827+ impressions across various social channels, amplifying Siemens' message.
- 294,000+ professionals reached through email: The email marketing effort successfully reached over 294,000 professionals, significantly broadening the campaign's impact.
- Global audience reach: Participation from Asia (41%), Africa (33%), Europe (17%) and others showcased broad international appeal.
This case study highlights the power of engaging communication and the effectiveness of webinars as a platform to amplify key industry messages. The campaign not only generated quality engagement but also spotlighted Siemens as a leader in shaping the industrial metaverse and the future of energy.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
