Key results
1M+
impressions
150,000+
social impressions
39,790
website pageviews
190,000+
professionals reached through email
195,169
banner ad impressions
Overview
Strong leadership builds great companies, but only a few CEOs redefine entire industries. As the energy sector rapidly evolves, hearing directly from those leading the transformation is more crucial than ever.
The Energy Connects team answered this call by launching Powerhouse Voices, an exclusive global interview series spotlighting leaders driving innovation and change. The inaugural episode featured Lorenzo Simonelli, Chairman and CEO of Baker Hughes, who shared insights into his leadership journey and the company's role in advancing sustainable energy solutions.
The series continues to engage the energy community, sparking meaningful dialogue and reinforcing Energy Connects' commitment to highlighting transformative leadership within the industry.
Our solution
To maximise the launch of Powerhouse Voices, Energy Connects executed a targeted multi-channel campaign aligned with Baker Hughes' emphasis on transparency and thought leadership. This approach expanded reach and engagement across key digital platforms, including:
- High-impact video production: Delivered a professionally produced interview showcasing Lorenzo Simonelli’s leadership insights and energy vision in an engaging setting.
- Email marketing: Leveraging a curated industry database, Energy Connects deployed tailored email campaigns to effectively direct traffic to the full video and related content.
- Targeted social media campaigns: Rolled out compelling visuals and snippets across our platforms to spark conversation and expand reach.
- Digital distribution: Featured the episode across key areas of the Energy Connects website, including homepage banners and content hubs.
- Utilising push notifications and pop-up features: Leveraged these tools to capture user interest and drive real-time traffic to the episode.
Results
As this approach was a natural fit, its inaugural episode garnered significant engagement across various platforms. Below is a breakdown of the outcomes:
- Digital distribution performance: The campaign achieved over 1 million ad impressions, 151,374 boosted post impressions, resulting in 39,790 total website pageviews - demonstrating broad and sustained audience reach.
- Email Marketing and Newsletter Engagement: A dedicated email campaign reached a database of over 190,000 industry professionals, effectively extending the campaign’s impact.
- Website banner performance: The promotional banner placed on the Energy Connects website generated 195,169 impressions, successfully directing traffic to the featured episode.
This multi-channel campaign highlighted Energy Connects’ strategic approach, combining premium video content, digital distribution, email marketing and web engagement. For a company like Baker Hughes, which values transparency and thought leadership, the campaign effectively showcased their role in the energy transition, offering a personal and relatable experience for stakeholders while highlighting Lorenzo Simonelli’s leadership. We anticipate continuing this momentum in our upcoming episodes.
Get in touch with us to find out how we can help you create compelling content that creates genuine engagement and cuts through the noise.
