Steelboso makes industrial steel trading simpler for procurement teams and suppliers

image is Posing at the entrance of the IMOX Exhibit Hall, Radisson Convention Center, Batam, Indonesia from left to right: Jayden Lee (BD Manager), Kayne Kim (COO), and Nico Rivera (Global BD Manager)

Steelboso Business Development Manager Jayden Lee, COO Kayne Kim, and Global Business Development Manager Nico Rivera. Steelboso offers seamless functionality across the value chain, connecting global buyers and procurement teams with sellers, manufacturers, and suppliers.

Steelboso, an industrial steel trading platform, is revolutionising the plant construction and maintenance industry with its centralised digital platform for steel procurement and trading. Leveraging advanced technologies such as machine learning and big data analysis, the platform boasts an extensive catalogue of countless steel specification combinations, covering a wide range of essential components including pipes, fittings, valves, flanges, tubings, bolts and nuts, gaskets, plates, sections, and other vital structural steel materials. Designed to meet the stringent requirements of plant construction and maintenance projects, these steel materials cater to industries such as oil and gas, petrochemicals, power generation, shipbuilding and marine, water management, and other large-scale plant construction projects.


Embracing digitalisation

For buyers and procurement teams, Steelboso offers seamless functionality. Users can easily navigate through pre-specified categories and a comprehensive list of steel materials. Alternatively, they can conveniently upload a pre-made Bill of Materials (BOM) file to request a quotation. Upon submission, registered suppliers promptly provide quotations, facilitating a swift bidding or selling process. Quotations typically conclude within minutes to a maximum of three days, depending on material complexity. Moreover, advanced filters, including preferred steel origin, certification, payment terms, and other vital conditions, allow for a customized purchase experience tailored to specific needs.

For sellers, manufacturers, and suppliers, Steelboso offers seamless connectivity. Upon registration, sellers receive instant notifications whenever their listed steel materials are requested via a buyer's RFQ. Alternatively, they can explore ongoing projects through the Selling page. Sellers then have the option to submit competitive quotations, effectively participating in the bidding process. Steelboso serves as the gateway for sellers to connect with potential clients and embark on a promising sales journey.

Yunki Jo, Steelboso CEO

“Introducing an open marketplace model alongside our established buyer-seller matching platform is the natural evolution of our services as we strive to cater to both large and small-scale industries.”
- Yunki Jo, CEO of Market of Material, parent company of Steelboso

Progressing towards an ‘Open Marketplace’ model

While the platform currently operates as a "buyer-seller matching platform," plans for launching an "open marketplace," similar to online shopping platforms, are well underway in the development stages.

"We're currently refining the details and process flows for our open marketplace platform, with an expected launch in the first half of 2025. Introducing an open marketplace model alongside our established buyer-seller matching platform is the natural evolution of our services as we strive to cater to both large and small-scale industries," stated Yunki Jo, CEO of Market of Material, the parent company of Steelboso.

This model will primarily benefit small industries that typically require fewer materials, both in terms of volume and specifications.

Setting sights on the global arena

After successfully establishing their services in the Korean market, the company has set its sights on the global arena, particularly the Southeast Asian region, where significant industrialisation is currently underway. By establishing its ASEAN headquarters in Singapore, the company aims to initiate its globalization efforts.

"We need to be where businesses and industries thrive, and Singapore, being the hub of trade and industry in the ASEAN region, is the logical choice for amplifying our efforts to tap into the international market," added Yunki Jo.

Steelboso takes its trading platform global

In an exclusive studio interview at Gastech 2023, Nico Rivera, Global Business Director at Steelboso, shares the vision behind the company’s steel trading platform, the benefits for global buyers and sellers, and the critical importance of Asia-Pacific and other markets for the platform.

The company is actively engaging in international trade shows and exhibitions to reach potential customers. Notable exhibits attended last year were Gastech Singapore, Oil and Gas Asia in Malaysia, Indonesia Marine and Offshore Exhibit in Indonesia, and APAC Energy Capital Assembly in Singapore.

Beginning this April, Steelboso's services will be showcased at leading industry trade shows across Asia, including key events in Singapore, Thailand, the Philippines, Indonesia, South Korea, the United Arab Emirates, and beyond, spanning oil and gas, renewables, petrochemicals, power generation, shipbuilding, marine, and various other industrial sectors.


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